Restaurant loyalty programs have traditionally focused on driving frequency, share of wallet, and check size as key performance metrics. The lesson, as always, should be to do your homework.Source: Deloitte’s 2022 “Evolving Trends in Brand Loyalty and Consumer Behavior” survey The danger here is not alternatives, but rather irresponsible approaches toward investing. Unfortunately, this story may end up being shown as to why retail investors should stay away from Alts.

The real risk is when people make illiquid investments without accounting for the fact that this money may be tied up for a substantial period of time. However, most investors do not require a 100% fully liquid portfolio. It appears that some advisors need to do a better job making clients aware of the guidelines for their investments, and retail investors should take responsibility for doing research before investing.Īlts are often chided for being risky due to their lack of liquidity. If investors require instant liquidity, their portfolio should represent this. Hard assets like real estate (think about an entire apartment complex!) cannot be liquidated immediately.Ī larger issue might be the lack of education among investors. Their take was that Blackstone marketed their BREIT as being only partially liquid, and investors ought to keep track of the liquidity levels of their investments. Good segment from the always entertaining Joshua Brown on Compound and Friends pod, discussing the recent 'controversy' surrounding Blackstone limiting withdrawals on its REIT (37:22).

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